Video Funnel Value Calculator
Estimate the ROI of adding a Capture Video to your website.
Campaign Assumptions
Effective Website Channel Rate
3.8%
Percentage of total reached investors converting via website.
Website Funnel Add-ons
Baseline Campaign Performance
Website Viewers
10,000
Total Baseline Investors
2,000
Cost Per Investor (Baseline)
€50.00
Effective Total Conv. Rate
4.2%
Website Funnel: Add-on Value
Value from Video Lift
Additional value from video-driven conversions.
€5,000
+100 investors
Value from Contact List
Value of all new leads captured from the website.
€77,250
1,440 contacts
Total Add-on Value
€82,250
Projected Total Investors: 2,100
Additional information
VALUE FROM VIDEO LIFT
is calculated as “Cost Per Investor”. You (hopefully) have a margin on that. (e.g., if you pay $100 for an investor through your outreach, you get value of $200 for it).
Thus, the value is highly understated.
NOT INCLUDED in value calculation: INSIGHTS!
You will get TANGIBLE DATA-POINTS to your outreach campaigns. Like with drill-rigs: you wanna learn from prior spending. Data points you will get:
- # of views
- Source of viewers
- Conversion rate (filterable by source!)
- E-Mail-Adresses / Phone Numbers
