If you want to delegate your social-media activities – or simply get help from others – they somehow need access to your accounts. But there are certain risks with it:

But as always, you don´t wanna give too much rights – this can lead to the following:

• from worst-case: your account gets stolen (locked out of your own news channel) or deleted, to minor things, like:

• access of non-authorized people

• content you don´t like appears on your account.

Therefore, you need to choose the right settings.

Quick demo of how to grant the right access to your social-media team and partners:

If your social media agency needs access toyour YouTube channel, you can grant them permissions through YouTube Studio. This allows them to manage videos, analytics, and comments—without sharing your password.

Step 1: Open YouTube Studio

1. Go to studio.youtube.com and log into your YouTube account.
2. In the left-hand menu, click on Settings.
3. Select Permissions from the settings menu.

Step 2: Add Your Agency as a Channel Manager

1. Click “Invite” at the top right.
2. Enter the email address of the person managing your channel (provided by your agency).
3. Choose their role and permissions:
   1. Manager (Full access to videos, analytics, and comments but cannot delete the channel). (it is recommended to grant this setting to partner@realations.eu)
   2. Editor (Can upload and manage videos but cannot delete the channel or invite others).
4. Click “Done” and then Save.

Step 3: Ask Your Agency to Accept the Invitation

• Your agency will receive an email invitation from YouTube.
• They must accept the request and verify they have the correct access.